April 27, 2020
In a strategic alliance, customer experience-focused CXperts has partnered with the branding and design experts at dcba to maximize the impact of their respective offerings.
Every well executed digital branding and design exercise has user experience or usability considerations. And most UX undertakings require the skills of qualified digital designers to deliver a refined and effective digital experience (DX). It's tough to argue that brand experience (BX) and user experience (UX) don’t go hand in hand.
Our research shows us that, while aesthetics and design are meaningful to users, the ability to intuitively navigate and quickly find needed information and features are ranked among the most important aspects of digital experience.
“Given the constant interplay between UX and BX, a partnership of CXperts with the creative minds at dcba was a natural fit and a triple-win for both organizations and, most importantly, our shared clients,” says Ramsay Crooks, CXperts Co-founder and CEO.
Jose Alonso, dcba’s Creative Director and Founder notes, “Our alliance with CXperts perfectly complements our empathy-based approach to branding, with brand experience and user experience seen as two sides of the same coin when elevating brand expression.”