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CXperts + Optimizely

The team behind CXperts has a long-standing relationship with Optimizely even prior to the inception of CXperts. With 10+ years working with B2C, B2B, EDU, and NPO businesses across the experimentation maturity continuum, CXperts is your partner in improving digital performance and UX through website testing and experimentation. CXperts works closely with Optimizely and their clients that are serious about experimentation and serious about results.

Taking Digital Experimentation to the Next Level

Optimizely's tried-and-trusted experimentation offerings and strong CMS capabilities extend the platform’s ability to unlock performance for marketers, product managers, merchandising, and customer success teams. Since 2021, CXperts have been proud partners with Optimizely and are proud to provide expert services to our clients who choose Optimizely.

Supercharge your Experimentation

Combining CXperts with Optimizely delivers you the team and tech to run an efficient, repeatable experimentation program geared toward confident learning and impactful results. CXperts are Optimizely-certified and will provide you guidance on both the platform and the experimentation process.

Our testing engagements make use of quantitative analytics data and qualitative usability research to uncover the insights to create numerous, strong hypotheses for your brand's testing program. Depending on your needs, you can look to CXperts for digital analytics, UX research, and UX design to supercharge your experimentation program.

01 _

Discovery & Ideation

Quantitative data review, heuristic analysis of site user flows, hypothesis generation, prioritization & roadmap management.

02 _

Build, Launch & QA

Visual build, goals management and test configuration. Experiment QA, client approval and launch.

03 _

Monitor & Analyze

Immediate post-launch review and ongoing monitoring, status updates and segmentation analysis.

04 _

 Report & Close

Final readout and recommendations, temporary winning test implementation, status updates to stakeholders

CXperts & Optimizely: The Perfect Pairing

  • Managing part or all of your testing program
  • Experimentation / CRO experts on-demand
  • Flexible training, resources, and support
  • CX / UX insights, digital strategy, and UX design services

CX Optimization Testing Packages

Testing Framework Package
Your roadmap to better understand key opportunities for testing, personalization, and areas of potential UX friction. Perfect for handing off to a testing team or building stakeholder interest.

Partner-Lead Optimizely Onboarding
The quickest way to launch your fully-managed testing program, from discovery and ideation to fully built and deployed experiments to gain insights to improve your brand’s digital experience.

Engagement Benefits:
  • Create experimentation ideas, hypotheses, and define goals
  • Roadmap and prioritize testing opportunities
  • An ideal choice to kick start or refresh a testing program
Engagement Benefits:
  • A fully-managed testing program
  • Analysis, strategy and development support
  • Specific test count / velocity based on scope
  • Gain immediate benefit from the Optimizely platform
Some of our CX Optimization and CRO clients include:
Lytx white logo
Tweezerman white logo
Liverpool Los Angeles Logo
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CX Optimization Client Success Stories

Tambi Younes
Sr. Director | Product, UX & Digital Experience - Newell Brands

Vanessa Castle
Digital Marketing Manager - Lytx

headshot of Vanessa Castleheadshot of Vanessa Castle

“The CXperts team has been amazing group to work with. They have helped us identify points of friction in our consumer experience, with real $ impacts and recommendations for how to best solve. The partnership and accountability they take in our business has been incredible. They truly position themselves as a part of the team.”

“CXperts has become a critical extension of our small, busy team. They helped accelerate our experimentation strategy to see big conversion wins, and they challenge us to think critically about how our digital properties work for users.”