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Our Mission

Our mission is to make the web better for people by improving digital experiences. As a Public Benefit Corporation, we actively seek to engage with entrepreneurs and organizations whose goals are to make the world better. Helping value-creating organizations maximize their positive impact on our world is how CXperts seeks to affect positive change for people, the economy, and our environment.

Our Why

CXperts was founded on a few key principles:


Your customers are our customers.

Despite the internet’s increasing utility for everything people do - from filing taxes to ordering pizza - the experiences people encounter on the web vary widely in quality, usefulness, and sentiment. This variance plays a big role in whether or not consumers and organizations achieve their goals, build trust, and reap return on their investments of time and money online. With an increasing need for measurable results from digital budgets and experiences, we ensure your customers get a better version of your brand online.


Do a thing and do it well.

CXperts’ founders spent decades working at and leading several digital agencies and the diverse constellation of services they provide. We value this experience and have learned a lot. One of the lessons is the inherent compromise of the “full-service digital agency” model. Can an agency truly be expert-level at so many services? Instead, we decided what matters most and narrowed our services to the critical nexus point of consumer experience (CX) with your brand.

Paid media, SEO, creative, development and the rest are all very important, but to be experts in CX, we swim in our lane. To provide you with digital services outside of CX, we have built a strong collaboration model with trusted and respected providers of a full array of digital services. These technology and service collaborations allow us to provide exceptional consultative services to you, the client - without having to “fake it ‘til we make it” on your dime.


Make the world better.

As a Public Benefit Corporation, CXperts has aligned itself with a growing list of businesses seeking to make a real and positive impact in our world. The global challenges facing people today are, suffice it to say, big and scary. We believe that the ingenuity and innovation of businesses and institutions will be a driving force to meet these challenges. Whether it relates to environmental sustainability, access to culture and education, or the broader adoption of a circular economy, CXperts seeks to engage with companies looking to do good. In helping these organizations improve interactions with their customers, we help them grow and achieve their respective, value-creating missions.

Some of the nonprofits that we have supported include:

Think Red Project Logo
San Diego Civic Youth Ballet Logo
San Ysidro Health Logo
Contact CXpertsLaunch Non-Profit digital Toolbox

Update: CXperts presents its 2023 Impact Report

Making the world better is part of our DNA. We want to ensure our Impact Report is available to our clients, partners, and team members. We are proud of our efforts in service of our mission thus far, and we are we look forward to increasing our impact as CXperts and our ecosystem grows.

Read CXperts 2023 Impact Report 📄

Team Behind CXperts

Ramsay Crooks,
Co-Founder & CEO

Ramsay Crooks Headshot

Steven Shyne,
Co-Founder & COO

For the last 20 years, Ramsay has led high performing teams across a wide range of digital disciplines from SEO and paid media, to design and development, to analytics, CRO and UX. As Co-Founder and CEO of CXperts, Ramsay heads overall strategy and growth initiatives for the company. With deep experience in content development and delivering clear, genuine communication, he seeks to maximize the value exchanged between customers and companies. Ramsay maintains an enduring interest in sustainability and seeks to steer CXperts toward empowering impact-making organizations in this space. He has held Partner, Executive, VP and Director level positions at several digital agencies headquartered in San Diego, San Francisco, and New York. Ramsay graduated with distinction in Journalism from San Diego State University.

Steven Shyne Headshot

Experienced in digital marketing, curious about consumer psychology, and passionate about understanding customer behavior, Steven Shyne is the heart of CXperts. As Co-Founder and COO, Steven oversees all aspects of client delivery and success. Activities range from qualitative research - like usability studies - to website testing, experimentation, and optimization. Whether working with ecommerce brands, B2B/lead generation companies, educational institutions, or non-profit associations, he strives to understand and empathize with each client's end users so that we can build better, more meaningful interactions and relationships between those brands and their audiences. Steven graduated with distinction from San Diego State University with a BS in Marketing.

Alexander Davis
Sammi Owyang
UX Researcher
Lana Graves
‍Sr. CRO Specialist
Ken Lilly
CX Strategist
Suzy Rasmuson
Onboarding Specialist
Annie Rimbach
Sr. Designer
Logan Rowley
Sr. Digital Analyst
Cassie Swartwout
Sr. Designer
Britni Volkman
Onboarding Specialist
Headshot for Cassie Swartwout
Hamza Turabi
Associate Digital Analyst

Are you the next CXpert? Reach out to start a conversation.