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Spreedly

Capturing interest and leads with A/B testing

How one homepage test about a free trial lifted Spreedly’s contact form submissions by 34%.

Headline result
34%
increase in contact form submissions
At 90% statistical significance
Client
Spreedly
Industry
Solutions
Tech used
AB Tasty (now Wingify), Microsoft Clarity

The challenge

Spreedly, a B2B payment orchestration platform that supports clients transacting with multiple payment services, recently matured into A/B testing. It stood up AB Tasty (now Wingify) as its platform of choice, along with CXperts to support the launch of its overall testing program and build its first tests.

One of those tests ran on the Spreedly homepage, with the hypothesis that visitors may not know about the free trial when they arrive, and that improving that message would improve engagement and conversions.

By the numbers
34%
increase in contact form submissions
5
engagement metrics improved with statistical confidence

How CXperts helped

01

Launching the testing program

CXperts supported the launch of Spreedly’s overall testing program on AB Tasty (now Wingify) and built its initial tests.

02

Testing the free-trial message

CXperts worked with Spreedly to identify an A/B/n test that added context for the trial, with only one variation mentioning “free”, since some visitors may care more about relevance than savings.

“CXperts has been an excellent partner in getting our experimentation platform off the ground. Without the help of CXperts, we wouldn’t be anywhere near where we are now with our roadmap and testing.”
Mike Taberski, Senior Customer Insights Analyst, Spreedly

The results

CXperts helped Spreedly achieve a 34% increase in contact form submissions, the site’s main goal, with 90% statistical significance. Although clicks on the call to action didn’t increase, exposure to “Free Trial” had a positive effect.

Many other engagement goals also improved with statistical confidence, including pages visited, scroll depth, time on site and revisit rate, which suggests more interest generated and potential long-tail conversions.

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