Media & NewsCX LaunchCX InsightsCX Optimization

Newsweek

Customer feedback drives Newsweek’s product release evolution

How 20 UX research studies and ongoing testing grounded Newsweek’s product decisions, and its redesigned homepage, in customer data.

Headline result

100+

product tickets grounded in qual and quant insights

Client

Newsweek

Industry

Media & News

Solutions

CX Launch
CX Insights
CX Optimization

Tech used

Maze, WEVO, Microsoft Clarity, AB Tasty (now Wingify), GetFeedback

The challenge

To deliver quality journalism in an evolving tech landscape, Newsweek continually adapts to its digital readership. In 2025 it prioritized improving the user experience for new content and features, and needed a partner for ongoing user and voice of customer (VoC) feedback, additional UX research, and expert synthesis and recommendations to steer content and product decisions, complemented by ongoing A/B/n testing management.

Newsweek maintains a small and agile UX team responsible for improving its readership experience while balancing many stakeholder requests and competing priorities. To help manage them, it recognized the need for efficient outside help across a mix of digital CX specialities.

More specifically, Newsweek needed a trusted partner to validate feature requests with first-party customer feedback, so that product planning and prioritization were grounded in real customer data. Its goal was to align its product evolution with what actually matters to its readers and subscribers.

By the numbers

100+

tickets based on qual and quant insights

UX research studies

How CXperts helped

Heuristic analysis and release testing

CXperts ran a heuristic analysis of priority pages, and user acceptance testing (UAT) to gather user feedback on critical site releases.

UX research on the live site and prototypes

Several WEVO and interview-based UX research studies gathered feedback to uncover usability issues on both the live site and new prototypes.

Ongoing CX Insights

Ongoing CX Insights reporting from Microsoft Clarity monitored the site for UX breakdowns and areas for improvement.

Managing the experimentation program

CXperts managed Newsweek’s experimentation program to continuously score incremental UX and conversion wins.

The redesigned homepage

Newsweek’s redesigned homepage shown on a laptop and a phone — Newsweek’s completely redesigned homepage incorporated 100+ tickets for key improvements based on UX research findings.

“CXperts’ high-quality research process gave us the confidence to drive significant digital improvements. Their insights were instrumental in justifying key decisions to our senior stakeholders, and the new homepage, grounded in customer data, has performed noticeably better.”

George Yoon, Director of Product Design, Newsweek

The results

Newsweek was able to supercharge its product release cycle, resulting in a completely redesigned homepage that incorporated 100+ tickets for key improvements based on findings from UX research. At the same time, it grounded its internal feature request process in customer data and end-user feedback.

This upgrade to decision intelligence has maximized results and reduced the resources spent on design and development cycles.

“Our mixed-method research approach allowed us to dig into user sentiment and validate behavioral signals using unbiased customer data. This allowed us to prioritize key areas for improvement to business critical areas across Newsweek. These changes have impacted many areas of the website, including the homepage, but maybe the biggest win from this partnership was the formation of a research framework to confidently ground decisions for future product evolution.”

Ramsay Crooks, Co-Founder & CEO, CXperts

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