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Travel & HospitalityCX Optimization
Spectrum Resorts

Increasing resort bookings through A/B testing

How a managed testing program, led by one homepage date-selector test, generated $123k in revenue for Spectrum Resorts.

Headline result
$123k
revenue generated through A/B testing
Client
Spectrum Resorts
Industry
Solutions
Tech used
AB Tasty (now Wingify), Google Analytics

The challenge

Spectrum Resorts is a premier rental management company offering family-friendly vacation rentals on the Alabama Gulf Coast. Spectrum adopted AB Tasty (now Wingify) as its platform of choice, but needed help managing its testing program.

By the numbers
$123k
revenue generated through A/B testing
5 of 12
contracted tests were winners
71%
increase in bookings from the date selector test
$32k
additional revenue from that test

How CXperts helped

01

Managing ongoing experimentation

CXperts partnered with Spectrum to manage its ongoing experimentation: identifying, building and launching tests.

02

Focusing on the booking funnel

The engagement prioritized tests that improve the booking funnel, to increase successful rental bookings. While every test produced meaningful takeaways, a test on the homepage date selector produced the greatest lift in conversion rate and revenue.

Homepage date selector test

Control
Separate Arrival and Departure fields.
V1 – Simplified
A single Arrival – Departure Dates field. The winning variant.

The results

The homepage date selector test produced a 71% increase in bookings (97% statistical significance), and the test variant generated $32k in additional revenue. The winning variant was implemented.

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